So, you’re looking into what advertising a bookkeeping business should look like.
Advertising your bookkeeping service on the search engines is an important and effective strategy for a few reasons.
Firstly, search engines like Google are the primary source of information for the majority of people seeking products and services.
According to a study by Statista, Google’s share of the search engine market was over 85.5% as of March 2023.
By optimizing your website and content for relevant keywords related to bookkeeping services, you can reach a vast audience actively looking for financial services.
Secondly, effective search engine optimization (SEO) enables your business to rank higher in search results, increasing your visibility and credibility.
A study from Backlinko analyzing 4 million search results, showed that only 0.63% of searches clicked on something on the second page of Google. Clearly showing that being able to rank on page one of Google gives you a significant advantage.
Overall, advertising your bookkeeping service on search engines allows you to tap into a massive audience actively searching for your expertise, leading to increased leads and conversions for your business.
Today, we’re going to talk about how you can do just that. Let’s get started!
1: A Strong Bookkeeping Website
A good bookkeeping website is critical when it comes to your search engine marketing strategy, especially when you’re trying to rank organically through Search Engine Optimization (SEO).
- Establish Online Presence: A well-optimized bookkeeping website helps your business gain visibility and credibility on search engines, making it easier for potential clients to find you.
- Targets Specific Keywords: By incorporating targeted keywords into your website’s content, meta tags, and descriptions, you increase the chances of ranking higher on search engine results for relevant searches.
- Showcases Expertise: Through informative blog posts, articles, and guides, your bookkeeping website demonstrates your expertise, making it an authoritative resource for potential clients.
- Generates Leads: By optimizing your website with strong calls-to-action, contact forms, and lead magnets, you can attract potential clients and encourage them to inquire about your bookkeeping services.
- Builds Trust: An informative and well-designed bookkeeping website creates trust with potential clients, as it showcases your professionalism and commitment to providing top-notch services to advertising businesses.
A solid bookkeeping website is the foundation of your search engine marketing strategy and will help you to reach your target audience, drive traffic, and convert visitors into satisfied clients.
With proper SEO techniques and valuable content, your bookkeeping business can thrive in the competitive landscape of search engine rankings.
2: All Your Bookkeeping Services On Your Site
Having your bookkeeping services prominently displayed on your website is crucial for attracting potential clients.
Properly showcasing your services on your website, will help visitors to quickly understand what you offer, and increase the likelihood of them converting into leads or customers.
Additionally, including your services on the website enhances its relevance to the target keywords, helping improve its SEO performance.
Search engines value clear and relevant information, and having your services listed on your website helps search engine crawlers understand the purpose and focus of your site, ultimately leading to higher rankings on search engine results pages.
3: Local SEO For Bookkeeping Businesses
Local SEO is highly effective for smaller bookkeeping businesses for several reasons.
For starters, as local businesses, their target audience is primarily located within a specific geographic area.
By implementing local SEO strategies such as creating a Google My Business listing, optimizing location-based keywords, and gaining positive local reviews, smaller bookkeeping businesses can increase their visibility to local clients actively seeking their services.
Moreover, local SEO helps these businesses compete with larger firms, as search engines prioritize showing relevant local results to users, giving smaller bookkeeping businesses a chance to rank higher in local search queries and attract clients within their vicinity.
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4: Pay-Per-Click Ads for Bookkeeping
Pay-per-click (PPC) ads can be highly effective for advertising bookkeeping services.
These ads allow businesses to precisely target their intended audience by bidding on relevant keywords.
By appearing at the top of search engine results pages (SERPs), PPC ads grab immediate attention from potential clients actively seeking financial solutions.
Moreover, the ability to set a budget and pay only when users click on the ad ensures cost-effectiveness and measurable outcomes.
Using PPC ads in your overall bookkeeping services marketing strategy can lead to enhanced brand exposure, targeted lead generation, and a competitive edge in a specialized market.
5: How to use Content Marketing for Bookkeeping Businesses
Blogging is a highly effective strategy for promoting bookkeeping services.
Informative posts showcase your expertise, building trust with potential clients and positioning you as a reliable resource in the field of bookkeeping.
By targeting relevant keywords, blogging improves your website’s visibility on search engines, leading to increased traffic and qualified leads.
Additionally, sharing engaging content on social media and other platforms extends your reach to a larger audience, while consistently updating your blog tells search engines that your website is active and relevant.
Overall, content marketing through blogging offers a powerful and efficient way to connect with your target audience, boost SEO efforts, and ultimately attract more clients to your bookkeeping services.
6: Setting up a Bookkeeping Business Google My Business Profile
Having a Google My Business profile is important for any business, including bookkeeping businesses.
It offers a powerful tool to enhance online visibility, increase credibility, and connect with potential customers.
By creating and optimizing a Google My Business profile, businesses can provide essential information such as their location, operating hours, contact details, and a brief description of their services.
This information is easily accessible when users search for the business or related keywords, making it convenient for potential customers to find and engage with the business.
Additionally, a well-maintained profile can showcase customer reviews and ratings, helping to build trust and influence consumer decisions.
Google My Business also enables businesses to share posts, updates, and images, keeping customers informed and engaged.
A Google My Business profile acts as a digital storefront, allowing businesses to establish an online presence, attract local customers, and improve their overall online reputation.
7: Automating your Bookkeeping Sales Funnel
All of the tactics discussed above will help you generate more leads, BUT –
Not every lead that your bookkeeping business generates will convert into a new client immediately.
Additionally, the more leads your online presence begins to generate for you, the more difficult it becomes to effectively follow up with all of these leads.
Creating an automated customer relationship management (CRM) system will help ensure that every lead receives a follow up and save you time in the process.
More importantly, after leads receive their initial follow up from your automated system, if they do not respond, you can schedule additional emails and/or text messages to continue to follow up with that lead.
Maybe they weren’t ready to meet immediately when they converted on your website, but in a few weeks they may want to learn more.
Automating your CRM will ensure those leads continue to receive communications from your business and are able to connect with you when the time is right.
All without you having to spend hours of your day sending individual emails and texts.
Here’s an example of how you can automate your CRM.
The three systems you can use are Active Campaign for email follow and contact management, Salesmsg for texting, and Calendly for scheduling appointments. Using these three systems together, here is a possible customer journey.
A user on your site converts to a lead through a call-to-action of “View Pricing.”
The initial email from Active Campaign (AC) delivers your plans and pricing information. If the lead doesn’t respond, shortly after, Salesmsg sends a text message to the lead.
This text can be a continuation of the original email, essentially confirming the lead received the pricing info they requested and asking if they have any questions.
Over the next 1-2 weeks the lead receives multiple emails and texts reminding them of your bookkeeping services.
After 2 weeks of research they decide this is a service that will benefit their own business, so they click the Calendly link in your automated emails and schedule a call with you to learn more.
This lead has now found your website, learned about your services, and scheduled a meeting, all through your automated system.
Wrapping It Up
Ultimately, for advertising bookkeeping services, an effective search engine marketing strategy is critical.
By capitalizing on search engines like Google, you can tap into a massive audience actively seeking financial expertise.
Effective local SEO techniques increase visibility, particularly for smaller bookkeeping businesses aiming to connect with local clientele.
Integrating pay-per-click (PPC) ads targeting specific keywords provides immediate exposure to a niche audience, getting you directly in front of your target market.
Content marketing through blogging not only showcases expertise but also improves SEO and engages the audience.
Remember, a Google My Business profile acts as a digital storefront, increasing your credibility and making important information easier for your target audience to find.
Lastly, automating the sales funnel using tools like Active Campaign, Salesmsg, and Calendly ensures efficient lead follow-up, enabling businesses to maintain consistent engagement with potential clients and ultimately convert them into valuable customers.
I hope this article has helped you generate some ideas for how to advertise your bookkeeping business.
If you have any questions feel free to contact us, or download our free marketing guide!