Are you searching for Minneapolis SEO (Search Engine Optimization), or local SEO specific to the Minneapolis area, or are you interested in the top SEO agencies in Minneapolis?
Today we are going to discuss both.
The first part of this post will take a look at what local SEO is and how it can benefit your business.
If you are looking for SEO agencies in the minneapolis area, scroll down to part 2.
Here we go!
Part 1 – Local SEO
Minneapolis SEO, or SEO specific to the Minneapolis area would be referred to as local SEO.
To understand local SEO, first let’s define what SEO is.
What is SEO
According to Mailchimp –
“SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.”
In simpler terms, SEO is the process of optimizing web pages to help communicate with the search engines what information is on those pages.
For example, if you are an SEO agency and you have a page on your website related to Local SEO, it would be the process of optimizing that page to communicate with the search engines that your page has relevant information to Local SEO.
In even simpler terms – telling the search engines “When somebody searches ‘Local SEO’ show them this page.”
What is Local SEO
Brightlocal.com defines Local SEO very well.
“Local SEO is a marketing technique that involves optimizing your online presence for better visibility within the local search results.”
Local SEO is critical for small and medium sized businesses that do not operate nationally or internationally.
A small business may not be able to compete online with these large international brands, but on a smaller more local network, they can.
With data from Trillions of searches, Google has learned that for some searches, users are looking for results in the immediate area.
As a result, the user’s location is taken into account when they are searching, even if they don’t type in the name of the city they are searching in.
If you search for “Coffee Shop Near Me” and you are in Minneapolis, you will get results for coffee shops in Minneapolis even though you did not search “Coffee Shops Minneapolis.”
Although brands like Starbucks have a large internet presence and strong SEO nationally, if there are no Starbucks near you, then you will see results for other, much smaller brands, that are near you.
This is why local SEO is so important for local businesses.
Businesses That Need Local SEO
- Health Care Services
- Coffee Shops
- Bars and Restaurants
- Therapists
- Local Contractors
- Local Marketing Agencies
- Local Retail Stores
- Wedding Venues
- Salons and Spas
- Real Estate Companies
- Furniture Outlets
- Colleges and Universities
- Vehicle Dealerships
- Any business that wants to be found locally
How to Optimize for Search Engines Locally
Google My Business
Google My Business (GMB) is an extremely valuable tool for Local SEO.
Almost more importantly, it’s not difficult to set up. Every agency list has GMB for it localized Minneapolis SEO.
Create an account and fill in ALL of your business information.
- Make sure the name is your actual business name
- There are many categories, pick the category that best fits your business
- Input as much information as possible – make sure it is all accurate
- Double check your phone number
- Double check business hours
- Use the highest quality photos you can
- If something changes, update your GMB profile
Google My Business is great but it isn’t the only effort you should make to increase your Local SEO.
Local Keywords
Target local keywords on your website.
For example, for this post we targeted the keyword “Minneapolis SEO” instead of just “SEO.”
The keyword “SEO” has significantly more searches, but as a results has a 100 (on a scale of 1-100) keyword difficulty score.
We won’t dive into keyword difficulty scores, but essentially this is the hardest possible search term to rank for organically.
On the other hand, “Minneapolis SEO,” though it has less searches also has a lower keyword difficulty score.
Targeting locally by adding “Minneapolis” gives us a significantly better chance at ranking on page 1 of Google than if we were targeting just “SEO” and as a result, a better chance at increasing the clicks to our website.
Local Directories
There are directories for nearly every industry and if one exists in your industry, then your target market is likely using them to search for your services.
Angi.com is a directory for contracts. Wedding Wire is a directory for the wedding industry.
These are just two examples, but you can find directories for almost every industry.
If your target market is using these directories, which they likely are, then it is a good idea for your business to be present on these sites.
Part 2 – Best Minneapolis SEO Agencies
The Guerilla Agency
Who They Are
The Guerilla Agency is a team of Minneapolis based digital marketing professionals that are passionate about driving results.
They believe trust and clear communication is what sets them apart from other agencies
What They Do
They specialize in SEO but offer additional services that include web design, video production, marketing strategy, content writing and PPC campaign management.
What’s Their Price
Their packages start at $2,500 for local and regional campaigns and can increase from there.
Johnson Jones Group
Who They Are
This is us! We are a team of digital marketers that specialize in working with the search engines. We work to create long term partnerships with our clients to grow their businesses through organic and paid search.
What They Do
Our services include SEO and content strategy, search engine marketing through Google search, shop, and display ads.
Web design and development, and sales automation/lead nurturing.
What’s Their Price
Prices will vary based on what services we are providing but our average client invests between $1,200 and $1,500 per month to grow their business.
Find Out How We Can Help Grow Your Business
Let’s discuss your marketing needs, and we’ll help you put together a digital marketing strategy that will generate more leads and save you time.
Agency Jet
Who They are
Agency Jet is a digital marketing agency that has built their business on performance, relationships, retention, and ROI. They are based in multiple 6 cities nationwide, with one of their main offices located in Minneapolis.
What They Do
Agency Jet specializes in local, regional, national, and international SEO. These services are also supported by web development and digital advertising.
What’s Their Price
With customizable packages to fit your business needs, you can expect to pay between $1,000 and $5,000 per month.
Romain Berg
Who They Are
Romain Berg is a team of digital marketing nerds, based in Minneapolis, with a combined 40+ years of digital marketing experience. With their years of experience they utilize their experience and transparency to work with you and grow your business.
What They Do
Their services include SEO with content writing, paid ads management, and web design & development.
What’s Their Price
We could not find a set or range of price for Romain Berg, however, they offer a free strategy call. In this call you will learn what improvements they can help make and likely learn more about their pricing.
Snap Agency
Who They Are
Snap Agency is a Minneapolis based digital marketing agency that started in 2010. In their own words, “Snap grew from an ambitious underdog into one of the most accomplished digital marketing agencies in Minnesota.”
What They Do
Snap has services to meet your needs in most aspects of digital marketing. They offer services in SEO, social media marketing, web design & development, pay per click campaigns, and marketing strategy.
What’s Their Price
We were unable to find pricing for Snap Agency, however, their contact info is easily accessible on their website, and if you give them a call, they will be ready to answer your questions.
Wrapping It Up
Minneapolis SEO, or SEO specific to the Minneapolis area is what we call local SEO.
Not all businesses need to appear nationally and internationally on the search engine results pages (SERPs).
More importantly, good local SEO can help small and medium sized businesses rank on page one of the SERPs.
Strong local SEO is how your business can compete with larger brands for local traffic and sales.
There are plenty of local agencies that can help you with these efforts to grow your business, including us.
Find Out How We Can Help Grow Your Business
Let’s discuss your marketing needs, and we’ll help you put together a digital marketing strategy that will generate more leads and save you time.
Hopefully this post was helpful as you research Minneapolis SEO.
If you have any questions or are looking for support with your local SEO efforts, please reach out or schedule a call.
