How we Built Milestone Events Group’s New Digital Marketing System
Marshall from Milestone Events Group approached Johnson Jones Group looking to generate more qualified inquiries and
They also wanted to maximize their sales efficiency by utilizing a marketing and sales automation platform.
Overall, our goal was to create an integrated marketing and sales system that funnels leads from their website into a CRM with different sales automations based on inquiry type.
Johnson Jones Group worked with Milestone Events Group to create a new website that makes it easy for users to explore their network of different venues while also learning about benefits of choosing a venue with Milestone.
We created an intricate system of email and text automations using ActiveCampaign. The automations target leads throughout the buyers journey and deliver different reminders, tools, and content based on more than a dozen different metrics.
Johnson Jones Group worked to produce multiple conversion channels. First, we integrated Appointlet into the new website allowing users to book venue tours online. We also worked to create venue brochure downloads that funnel these less qualified leads into the CRM.
Integrating SalesMSG with ActiveCampaign automations allows us to automatically connect with new leads in a way that feels personal because the automations trigger based on the user journeys.