Rebekah from Lemon & Honey Day Spa approached Johnson Jones Group for help with her entire digital marketing system.
She wanted to grow her sales by implementing a sales funnel without having to spend any additional time on marketing.
The main goal was to increase website traffic, conversion rates, and ultimately revenue.
After an initial build out of a new, conversion-focused website, Johnson Jones Group focused on “lowering the barrier to entry” by launching a first time customer discount campaign.
Johnson Jones Group developed a 12-month content strategy to create and promote consistent blog output. Adding a new page every month helped boost organic traffic and keyword rankings.
Additionally, JJG developed new CTAs (Call To Actions), PPC campaigns, and sales automations to drive new customers to the site and promote discounts.
Integrating MindBody with a marketing automation system helped keep track of bookings, sales, and clients while tailoring campaign messaging and touch points based on the clients interaction with the Lemon & Honey brand.
*These ROI metrics not only includes advertising spend- but ALSO Johnson Jones Group’s marketing costs as well
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