Case Study:

Lemon & Honey Day Spa

How we increased Lemon & Honey Day Spa’s conversion rates by Almost 300%

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The Problem:

Rebekah from Lemon & Honey Day Spa approached Johnson Jones Group for help with her entire digital marketing system. 

She wanted to grow her sales by implementing a sales funnel without having to spend any additional time on marketing. 

The main goal was to increase website traffic, conversion rates, and ultimately revenue. 

The Solutions:

First-time Customer Campaign

After an initial build out of a new, conversion-focused website, Johnson Jones Group focused on “lowering the barrier to entry” by launching a first time customer discount campaign. 

12-Month Content Strategy

Johnson Jones Group developed a 12-month content strategy to create and promote consistent blog output. Adding a new page every month helped boost organic traffic and keyword rankings.

Call-To-Actions, PPC and Automations

Additionally, JJG developed new CTAs (Call To Actions), PPC campaigns, and sales automations to drive new customers to the site and promote discounts. 

MindBody Marketing Integrations

Integrating MindBody with a marketing automation system helped keep track of bookings, sales, and clients while tailoring campaign messaging and touch points based on the clients interaction with the Lemon & Honey brand.

The Results

In 365 days- Lemon Honey Day Spa has generated 3,322 new leads​

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Lemon & Honey Day Spa's cost per lead dropped dramatically to $6.32 AND average cost per customer costing under $30*​

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*These ROI metrics not only includes advertising spend- but ALSO Johnson Jones Group’s marketing costs as well

Traffic to Lemon Honey Day Spa's website increased 138%​

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Lemon & Honey saw an increase in conversion rates on Google Ads by over 300%

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