We partner with contractors looking to get more leads with web design, ads management, and SEO to build complete marketing systems that grow their business.
Custom, mobile-friendly web design with a focus on generating more leads with conversion-focused UX.
Managed campaigns and crafted content increase your traffic and designed landing pages help them convert.
We get your website to rank on google with 12-month content strategies, content writing and link building.
Email and text automations keep potential clients engage and offering more opportunities for sales.
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Our managed contractor marketing systems allow contractors and structural engineers to focus on delivering high-quality projects by streamlining their digital marketing systems.
We believe your marketing works better when it all works together.
Our design team is committed to delivering beautiful mobile-first websites that effectively turn clicks into leads.
Our Detailed SEO & Content Strategies, we will make sure your website is found on every search engine
With our comprehensive Advertising Packages, your site will be filled with new and interested users.
Your time is valuable, so we put software in place to streamline your sales so you can focus on your customers.
We’re a small team of designers, developers, content experts, and digital marketing nerds who strive to build digital marketing systems that actually work. With UX-focused web design, up-to-date SEO techniques, and comprehensive Advertising strategies, we make sure your business can not only compete online but blow away your competition.
It wasn’t long ago that the success of any contracting business, regardless of the specific trade, was built on word of mouth and referrals.
Those remain an integral part of this highly people-oriented business. However, with increased competition and a consumer base shopping for everything online, the game is changing.
It’s not enough to maintain your business with those old-school referrals and favorable word of mouth. You must actively pursue new clientele.
To do so successfully requires a lot more exposure and an aggressive plan to expand your digital marketing.
Let’s jump into our ultimate guide to contractor marketing with six approaches you can take to increase your reach, attract new customers, and grow your business.
We’ll discuss plenty of contractor marketing topics below – SEO, social media, Google My Business – but your company website may prove your single most crucial piece of marketing.
It’s your online storefront. Your brand’s digital window to the rest of the world. Or at the very least, the city or region your services cover.
And your web design is critical.
Nearly every person who might consider you for a job will view your website at some point in their decision-making process.
Even the ones referred by word of mouth will check out your online presence before employing your services.
You need to make that first digital impression count.
The two most critical elements of your website are user experience and functionality.
Your website is equal parts resource and tool – the central hub around which all of your other marketing efforts will revolve.
A dynamic website that promotes direct engagement with both current clients and future customers is a foundation for success.
Fully-formed sites should feature all of the following:
Additionally, you want to offer your users an online experience that’s easy to navigate and compels them to learn more about your services and take action by emailing, calling, or contacting you or completing a form via the website.
But, you also need those customers to find your website. You achieve that with search engine optimization (SEO) optimization.
Every month, there are close to 1.8 million searches for contractor services. When looking at high-demand services such as plumbers or home construction, that number more than doubles.
It’s a fact of our digital lives, when someone needs a service, they start the search for that service online. And most often, they begin their research on Google.
With that in mind, it’s more important than ever to leverage Google’s ranking factors by investing in SEO.
However, ranking at the top of Google’s search engine results page (SERP) requires a well thought out SEO strategy.
It’s more than just a few well-placed keywords and a mobile-friendly website, though both of those certainly help. A winning SEO strategy includes:
A fully formed SEO strategy results in more than a high ranking on Google’s main SERP page (which consumers rarely look beyond after the initial search).
SEO allows you to reach a larger audience of individuals searching for the specific services your firm offers. More than raising your profile, the quality of those leads will improve.
You should realize that SEO is constantly evolving. For your company to rank at the top of Google’s SERP takes time, effort, and plenty of tweaks to your SEO strategy.
However, simply having a strategy and regularly focusing your efforts to leverage Google’s algorithm in your favor will put you at an advantage over much of your competition.
A commitment to SEO ensures the long-term health of your company’s online marketing efforts. Sometimes, though, a more direct path is necessary to increase your online presence and grow your revenue.
That’s where pay-per-click (PPC) or Google Ads plays a critical, supplemental role in reaching your customers.
PPC ads are those you often see at the top or bottom or to the right of Google’s organic search results (always marked with a small ad symbol). Offering a more direct path to those who are seeking out your services, PPC provides you the following advantages:
For PPC to prove most effective, you will need to manage your campaigns and nurture your leads. A few more tips to maximize your investment include:
PPC isn’t a cure-all. A solid SEO strategy is critical for your company’s long-term success. However, PPC is excellent at filling in the gaps or quickly driving up engagement numbers in a relatively short amount of time.
Marketing through social media is the ultimate solution to direct consumer engagement.
Think about it. There’s no barrier between you and a would-be customer. Even better, there’s no barrier between satisfied clients and their network of social connections.
Social media platforms, such as Facebook, Instagram, LinkedIn, Pinterest, Twitter, or YouTube, broaden your company’s online exposure. By sharing your blog posts, photos, videos, and client testimonials, you can drive traffic to your site.
These organic platforms open you up to new audiences and new methods for earning their business. (A few old methods, too, such as the extremely powerful Facebook Ads platform.)
To engage on social media means to drop any pretense and position your company more matter-of-factly. That’s not a bad thing, as users are looking for authenticity.
Not necessarily trying to sell your services, but provide a showcase for what you and your team have accomplished and what that means for others with similar needs.
Establish a profile on a few platforms to get started – ones that lend themselves to your business philosophy and the audience with whom you’re trying to connect.
For example, Facebook is an ideal starting point, no matter your specialty or target audience. If yours is a B2C contracting firm, additional accounts with Instagram or Pinterest will have a considerable impact. B2B companies may find a lot of value with LinkedIn.
Those who understand the power of video, be it walkthroughs, time-elapse, how-tos – will find a willing audience on YouTube, regardless of clientele.
In a similar manner to SEO, your social media marketing does take time and effort to expand your presence. Also, like SEO, the ability to connect with current and future customers on a more organic level is invaluable.
Once your marketing strategies begin hitting their stride, it results in a wealth of new prospects and leads. This can prove both good and bad.
The positive side is that with more successful marketing comes a business – your business – on an upward trajectory. More prospects mean more clients, more jobs, and ultimately higher revenues.
The downside is that all of that hard-earned new business comes with the need to nurture those leads. Whether it’s a single job, series of projects, or a long-term or ongoing commitment, you don’t want to lose your growing customer base because you were unprepared to manage it.
You can, however, automate much of the sales process through a customer relationship management (CRM) platform.
The primary benefits of a CRM include:
As with any form of automation, marketing, sales, or otherwise, it’s a fine line between automating too much or not enough. The best CRM platforms allow you to draw the line at the point that best fits your company’s (and your client’s) needs.
You choose the processes to automate – contact and follow-up, email marketing, lead nurturing, outreach, proposals and contracts, reporting, sales, scheduling – and those that retain a more direct approach to servicing your clients in the best way you see fit.
Finally, we close our list with a more recent addition to the online marketing tool kit – local marketing channels.
One of the most critical elements to growing your contractor business is capturing the attention of potential clients at both a local (region or city) and hyper-local (specific suburbs or communities) level.
Your Google My Business listed is designed to do precisely that.
When someone searches for local contractors, the first thing they see on Google’s SERP page after the initial set of paid listings are Google My Business listings. Accompanied by a map, these free listings show up before the top organic search results. That’s prime Google real estate.
What effectively amounts to a mini-website for your company, the Google My Business listing is often the first thing a would-be client sees of your brand – even before they navigate to your website.
To make the most of this free listing, you’ll want to complete your entire profile with the service. In addition to your firm’s basic information, the listing allows you to add photos, post updates or offers, cultivate reviews (and respond to them), and optimize for SEO.
In particular, seek out reviews and testimonials from your satisfied client base. Google My Business (as well as social media platforms) tap in the recent (and increasingly more important) phenomena of social proof.
Potential clients don’t just want to hear you sell them on your accomplishments, they want to discover it from actual clients. The more honest and positive testimonials you can generate, the better.
Perhaps the best part about your Google My Business listing is it doesn’t take long to claim yours and set it up. You could be up and running in less than a week – and at no cost to you.
Marketing is about connecting with your potential clients on their terms, and through the channels they’re most comfortable using. That means engaging online, mainly through your content-rich website and social media.
For a contractor looking to expand beyond the narrow scope of word-of-mouth advertising, the best approach is to adopt a comprehensive digital marketing strategy.