Case Study:

Sugar Hollow Retreat

We helped Sugar Hollow reach an average conversion rate for ads of over 13%.


The Problem:

Sugar Hollow started working with Johnson Jones Group to streamline their digital marketing and sales funnel automations.

They needed to increase their bookings by generating an increased number of high quality leads which lead to increased tours.

The main goals when partnering with Johnson Jones Group was to increase website traffic, generate additional leads, and convert those leads into tours.

The Solutions:


An effective PPC campaign is critical to driving new and immediate leads for wedding venues. We helped Sugar Hollow generate over 130 high quality leads in their first month. 



A key factor in the effectiveness of SEO and PPC campaigns is a website that converts users into leads. Using a strong Call-to-action (CTA) that lowers the barrier to entry helped Sugar Hollow increase their leads from organic traffic.

12 Month Content Strategy

Building organic traffic is a key factor in long term growth. Content strategy helped Sugar Hollow double their organic users in 1 year and triple them in their first 3 years.

Sales Automation

Automating your sales funnel ensures that new leads get quick and consistent follow ups. It also saves time for in-house staff as initial emails and text messages are fully automated.

Results By The Numbers


We generated over 1,600 high quality leads for Sugar Hollow in their first 365 days July 2022 to July 2023, we generated over 3,000 high quality leads for Sugar Hollow with an average conversion rate of over 13%. Their Google Ads campaign generates a lead for less than $6 per conversion. For some industries, a single click can cost more than $6.