The Ultimate Guide to SEO For Therapists [Update 2023]

This is the most complete manual for SEO for therapists you will at any point read. 

Most therapists get the fact that they SHOULD be making the most out of SEO (search engine optimization), but they’re not sure how to get the boost in traffic they need. 

With numerous variables that influence SEO for your business, it tends to be extremely overwhelming to get your website to rank high for keywords identified with your business. 

Overwhelmed guy saying "Oh come on!"

There are countless elements to use on Google and it sometimes feels like your clients may never discover you on Google. 

Through our experience, we figured out a formula for your business to boom on Google.

As long as your website content is made well, you will see a good outcome from your potential and existing customers.

The Ultimate Guide to SEO For Therapists [Update 2023] 1


You can get a constant flow of traffic to your site from Google with a high ranking, loaded up with customers who are looking for your therapy!

Table of Contents

Chapter 1: Beginner to SEO?

Chapter 2: Breaking Down The Search Engine

Chapter 3: How To Find The Right Keywords For Therapists Websites

Chapter 4: On Page SEO For Therapists

Chapter 5: Therapists Website Development

Chapter 6: Backlinking & Boosting Therapists Authority 

Chapter 7: SEO Goals & Where To Start

Chapter 8: Ranking SEO Through Blogs

SEO For Therapists Takeaways

Assembling this SEO for therapists manual will help you discover the assets you need to make your own SEO technique. You’ll will discover: 

  • What SEO is all about and why it’s so essential for your therapy business. 
  • The fundamentals of SEO and how to begin with your own procedure to get ranked high on Google. 
  • How to optimize yourself on search engines and how understanding this can assist you with making upgraded content. 
  • The most effective method to improve each page and blog entry for web indexes with the goal that they are bound to rank well. 
  • What backlinks are, how they work, and how to implement them on your website that will improve your SEO.
  • The procedures for setting up your therapy website to be valid in Google’s eyes.
  • Step by step instructions to accomplish your SEO endeavors through setting goals.

Find Out How We Can Help Grow Your Business

Let’s discuss your marketing needs, and we’ll help you put together a digital marketing strategy that will generate more leads and save you time.

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Chapter 1: Beginner to SEO?

Before we start… What in the world is search engine optimization? 

Search engine optimization will become your best friend after you see your website gaining more traction and customers. 

Did we just become best friends?

We are both aware that SEO can be a confusing topic, so in this part, we cover the nuts and bolts to assist you with beginning your SEO for therapy. 

You want to get familiar with terms that you will find out about all through this blog to get to the next level of conversions. 

You want to find out why SEO is significant and why it’s less complex than you might suspect!

SEO for all your components

Chapter 2: Breaking Down The Search Engine

If you already have a professional website, you are in great shape.

Thrilled guy saying "Yes!...Awesome!"

We want to really grasp the concept of SEO, so we need to break down the search engine starting with your therapy website being the real key to success. 

Search engines work by taking keywords from websites and matching them to your website in the simplest form. 

Now it’s time to infiltrate search engines and have them work to assist you with making a website that ranks high with internet search tools like Google.

You’ll quickly learn the basic techniques used behind how web crawling softwares works so you can waste no time with your own SEO technique!

Chapter 3: How To Find The Right Keywords For Therapists Websites

You and me, both want more traffic hitting your therapist website tools like Google? This section is for you. 

Damn this Traffic

Keyword and phrase research is the most significant part of SEO for therapists. 

So how do we find these keywords?

Finding the right keywords can be challenging but usings softwares like SEMrush, they will provide you with keywords to put all throughout your website.

By sprinkling these keywords throughout your website, you will rank higher on Google search pages. Can you tell which keywords are being used in this blog?

Hint: It’s SEO for therapists.

Johnson Jones Group Therapist Marketing Page

Chapter 4: On Page SEO For Therapists

Why bother having a website for your therapist practice if nobody can discover you? 

You need to use on page SEO skills that are needed on your website page that incorporate the things that you control like your plan, content, or coding. 

Try it out for yourself and if you want to take it a step further, you can email me to help you. 

You’ll discover more resources to improve on SEO for your therapy and assist you with understanding what’s essential to realize when attempting to build the position of your page ranking.

Your Guide to Optimize On-Page SEO

Chapter 5: Therapists Website Development

It can become overwhelming due to there being a ton of contributing components to an effective therapists site, yet consistently, website development and design comes out as one of the top!

This will include your logo and your landing page providing an initial impression for your current or expected customers. 

It’s important to talk about how to be strategic with SEO.

Specializing your SEO can have great implications that directly affects website search tool sweeping, ordering, and eventually positioning. 

So it’s significant for your journey to success!

Man screams "Victory!"

Chapter 6: Backlinking & Boosting Therapists Authority 

Who doesn’t want more search traffic coming to their website, establishing external and internal links on your website will be at the top of your daily agenda. 

Backlinking is a link that is incorporated in your website pages. The more you have throughout your website, the higher your authority will be in Google’s rankings.

Backlinks taking you to another website

Google reported that backlinks are one of their three main positioning factors. To use backlinks you need to put links going to other pages either on your website (internal) or going to other resources leaving your website (external).

Backlinks will enhance your brand awareness and traffic on your website leading to more conversions.

Chapter 7: SEO Goals & Where To Start

We should discuss the stuff that we all came here for. What are your SEO goals? 

There are a great deal of variables that go into this so it may not be a ‘one-size fits all methodology’ but is an overview for therapists just like you trying to grow their business. 

Want higher rankings or more on site traffic? Your objectives will have to size up with your overall progress! 

Don’t know where to begin? Easy fix! Go to Google my business if you haven’t set up an account yet, set one up so your local SEO ranking goes up. This will help your therapy business show up when customers search “Therapists near me”. You can learn more about Local SEO here: (https://johnsonjonesgroup.com/local-seo/)

Therapists ranking on Google.

Now that you know more about SEO for therapists, you have a significant advantage over competing therapists!


Find Out How We Can Help Grow Your Business

Let’s discuss your marketing needs, and we’ll help you put together a digital marketing strategy that will generate more leads and save you time.

Claim your marketing plan and get tips on how to boost your sales!

Chapter 8: Ranking SEO Through Blogs

I know what you’re thinking… Blogs?

Yes, you heard me right, blogs are an incredible way to gain traction on your website.

Therapists blogs ranking on Google.

Like before, we want to find your target keywords about the therapy industry and put them throughout a blog you write.

This will for sure drive in more traffic to your website, for potential clients to find out more about what you do.

The more blogs you have, the more your readers will be on your website and can lead to sales!

SEO For Therapists Summed Up

If you’ve made it with me this far, you’ve gotten the birds eye view on how to start, develop, and run your SEO for your therapy business. It really only takes a short period of time to set this up leading to more conversions for therapists.

If you have questions or would like more help, you can email me and I would be happy to help.

Best of luck in marketing your therapy business and check back in to learn our new tricks.

Need to pump up your marketing?

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